Katerina Andreou

Katerina Andreou

Founder – HR Innovate

BSc (Hons) Psychology – UK
MSc Occupational Psychology – UK
British Psychological Society Registered – UK
Corporate Member Cyprus HRMA
Guest Writer for Entrepreneur Europe and Thrive Global


Born in Africa and brought up in the Middle East, Katerina is a traveller by nature and this remains one of her passions. Having studied psychology in the UK and Cyprus, she remained in the southern counties of the UK to enjoy a diverse career in Social Care and mental health services. Moving to Cyprus in 2006 she professionally moved into Management and HR. The common denominator is People, her primary interest and drive is for People and their well-being whether at work or in their personal life and this remains at the core of her founding of HR Innovate. Ethical business and people centred approaches will, in our view and experience, ensure longevity and solid success for any business entity.

Katerina brings with her local knowledge, a deeper understanding of the sociopolitical and cultural context to the work place in Cyprus and the Middle East and an international approach. Her psychological expertise in profiling clients, roles and candidates means she particularly enjoys the coaching and consultancy aspect of HR & Recruitment, relishing meeting new clients and candidates and establishing enriching partnerships and mutually beneficial networks. As the face of HR Innovate, Katerina enjoys close relationships with our clients and is an active team member for our diverse portfolio of local and international clients where she still takes pleasure in being active in recruiting for vibrant sectors from Finance, Shipping to all types of tech.

Always true to her beginnings in mental health and Child Protection expertise Katerina remains and active advocator and volunteer as Child Protection Advisor for OWAAT – ‘One Woman At a Time’ which provides the first, international web based blueprint toolbox designed especially for abused women to “Self-help Your Right To No Contact” which can be viewed at www.owaat-cy.com.

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